Sara Karlovitch
Associate EditorSara Karlovitch is an associate editor with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
381 articles by Sara Karlovitch
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Brand value grows just 5.7%, suggesting continued economic woes, per Interbrand
Nov. 27, 2023 -
Michelob Ultra celebrates Formula 1 legends with Williams Racing
Nov. 20, 2023 -
Grand Marnier’s holiday (W)rapping Paper program celebrates hip-hop
Nov. 17, 2023 -
Teen TikTok usage plateaus — here’s what the numbers say
Nov. 17, 2023 -
Bud Light partners with Zach Bryan around Super Bowl LVIII
Nov. 13, 2023 -
AI will permanently upend the agency landscape in 2024, Forrester predicts
Nov. 9, 2023 -
Jameson campaign dubs all easy-going adventurers part of the family
Nov. 8, 2023 -
Diageo brand Buchanan’s blends old and new traditions in holiday campaign
Nov. 7, 2023 -
Sam’s Club prioritizes emotions over sales in holiday ads
Nov. 6, 2023 -
MLB revitalized sponsorships and the sport — here’s what the numbers say
Nov. 3, 2023 -
Cutwater comes to the aid of holiday hosts with cocktail helpline
Nov. 2, 2023 -
Martha Stewart argues against DIY in Pure Leaf campaign
Oct. 30, 2023 -
Airheads conjures scares with AI-powered film festival
Oct. 25, 2023 -
Agency reviews are big expenses. Experts discuss when to use them
Oct. 25, 2023 -
Brands lose by ignoring Gen X — here’s what the numbers say
Oct. 20, 2023 -
E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
Oct. 12, 2023 -
Domino’s gives away ‘emergency pizza’ in latest rewards program push
Oct. 9, 2023 -
Marketing enters its Taylor Swift era: Here’s what the numbers say
Oct. 6, 2023 -
Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party
Oct. 4, 2023 -
Bacardi mixes up generative AI album with Boi-1da
Oct. 3, 2023 -
Maybelline blends music and makeup for Roblox experience
Oct. 2, 2023 -
Samuel Adams brews up scares for return of OctoberFest
Sept. 28, 2023 -
Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
Sept. 27, 2023 -
Grubhub expands Snoop Dogg-starring effort on tail of international success
Sept. 26, 2023 -
Pinterest focuses on possibility in new global ad push
Sept. 25, 2023