Solo Stove, the creator of the smokeless fire pit, has named Snoop Dogg as its official “smokesman,” per a press release. The partnership follows a Nov. 16 announcement from the rapper and marijuana connoisseur that claimed he was “giving up smoke.”

Instead of referring to his legendary pot usage, Snoop Dogg’s coy social media post — which was made in consultation with his family — was actually a teaser for working with the Solo Brands product. The Solo Stove allows Snoop Dogg to enjoy a fire pit without “coughing and his clothes smelling all sticky icky,” per a statement.

The effort, representing Solo Stove’s first large-scale national marketing push, includes a 30-second broadcast spot alongside social, podcast, out-of-home and digital elements, according to Ad Age. The campaign was developed by The Martin Agency.

As part of the partnership, Snoop Dogg will team with the company on product innovation and contribute toward designing a signature line of goods. A limited-edition bundle, on sale now for $349.99, includes a bonfire fire pit designed by Snoop, a fire pit stand, bucket hat and sticker pack.

“We’re stoked to have a product so good, it even inspired Snoop to go smokeless,” said Solo Brands CEO John Merris in a statement. “As the most popular smokeless fire pit in the world, Solo Stove is all about bringing people together and creating a vibe that encourages you to sit back, relax and enjoy your time with friends and family.”

Snoop’s cryptic social media post earlier this month was assumed by many to be related to a forthcoming marketing stunt given his high volume work as a brand ambassador. Over the years, the erstwhile gangsta rapper has appeared in ads for Pepsi, Hot Pockets, Burger King, Dunkin’, T-Mobile, Old Navy and Wonderful Pistachios. In 2023 alone, he has worked with Grubhub, Corona, Jack in the Box and BIC. The latter campaign revolved around a virtual scavenger hunt and out-of-home activation tied to the pot-smoking holiday 4/20.